iPhone 5C - Page 3 of 3

iPhone 5c Broadens Apple’s Customer Base

Posted on December 3, 2013 by sales

Research firm Kantar Worldpanel has released a new report (via TechCrunch) highlighting global smartphone sales over the August-October period, finding that Apple’s market share in most regions is unsurprisingly now higher when compared to the months leading up to the release of the iPhone 5s and iPhone 5c. Apple’s share is, however, lower when compared to the prior-year period with the iPhone 5 launch.

Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, comments: “In almost all markets, the iPhone 5S and 5C releases have given iOS a significant bounce compared to the previous month. Generally, Apple’s share of the market still remains lower than when the iPhone 5 was released, although this is not wholly unexpected as shoppers tend to react more positively to ‘full’ releases than incremental improvements such as the 5S and 5C.

Apple’s total market share in the U.S. hit 52.8% during October, with the report attributing the overall growth during the 12-week timeframe to the appeal of the cheaper iPhone 5c and noting that half of all iPhone 5c owners had switched from competiting brands:

“The cheaper 5C appeals to a broader audience than Apple usually attracts. In the US, the biggest demand for these mid-end models is coming from lower income households. Some 42% of iPhone 5C owners earn less than $49,000 compared with just 21% for iPhone 5S. iPhone 5C customers also tend to be slightly older at an average of 38 years compared to 34 years for the 5S. The good news for Apple is that this wider appeal is attracting significant switching from competitors. Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80% of 5S owners who upgraded from a previous iPhone model.”

While the iPhone continues to enjoy strong market share in the U.S., it also continues to face challenges in mainland Europe and China, where Android’s market share is around 70% or even higher in many countries. Apple has, however, had more success in Japan, where the addition of NTT DoCoMo as a carrier partner helped the iPhone garner 76% of the market in October and 61.1% for the broader August-October period.

Apple Reportedly Developing iPhones with Large Curved Screens for 2014

Posted on November 11, 2013 by sales

Apple is developing two next-generation iPhones with larger, curved glass screens set for release late next year, reports Bloomberg. The new iPhones will feature displays at 4.7 and 5.5 inches, with the report also claiming that Apple is working on enhanced touch sensors that incorporate pressure sensitivity for later iPhone models after next year.

iPhone 5s vs. 5.7-inch Samsung Galaxy Note III (Source: phoneArena.com)

Two models planned for release in the second half of next year will feature larger displays with glass that curves downward at the edges, said the person, declining to be identified as the details aren’t public. Sensors that can distinguish heavy or light touches on the screen may be incorporated into subsequent models, the person said.

The new iPhones will be Apple’s largest at screens of 4.7 and 5.5 inches, the person said, approaching in size the 5.7-inch Galaxy Note 3 that Samsung Electronics Co. debuted in September. The South Korean maker last month released the curved display Galaxy Round, the latest phone in an array of sizes and price points that’s helped keep it ahead of Apple in global market share.

The new Apple handsets are still in development and plans haven’t been completed, the person said, adding that the company will probably release them in the third quarter of next year.

While Apple routinely develops prototype devices that are never released, rumors of an iPhone featuring a significantly larger screen have surfaced occasionally throughout the past couple of months. The Wall Street Journal reported in July and September that Apple had begun testing prototype iPhones with screens as large as six inches, and a report last month from NPD DisplaySearch speculated Apple may launch both a 4.7-inch and a 5.7-inch iPhone in 2014.

MacRumors released a printable papercraft version of a 5-inch iPhone back in February of this year after other rumors of a larger iPhone surfaced.

iPhone 5s and iPhone 5c Tempting Fewer Early Upgraders

Posted on November 9, 2013 by sales

Apple’s iPhone 5s and iPhone 5c were most popular with previous iPhone owners upgrading from older iPhones, according to new data gathered by Consumer Intelligence Research Partners.

Approximately 65 percent of total iPhone 5s/5c buyers in the United States previously owned an iPhone, compared to 55 percent of iPhone 5 purchasers a year ago. While 12 percent of consumers who purchased an iPhone 5 last year were upgrading from an iPhone 4s, just 6 percent of iPhone 5s/5c purchasers upgraded from an iPhone 5, with the rest of the former iPhone buyers coming from older models like the iPhone 4 and 4s or non-iPhone devices.

The lack of interest from iPhone 5 owners is likely due to the fact that the iPhone 5s and the iPhone 5c are somewhat minor updates that have not resulted in a change in form factor. The iPhone 5c in particular uses the same components found in the iPhone 5, and it is possible that continued iPhone 5s shortages have discouraged some iPhone 5 owners from upgrading to the latest model.

Sales Gap Between iPhone 5s and 5c Narrowing Over Time

Posted on October 22, 2013 by sales

Following the initial launch weekend for the iPhone 5s and iPhone 5c last month, analytics firm Localytics reported that it was seeing about 3.5 times as many iPhone 5s units showing up as iPhone 5c units, highlighting a strong preference for the higher-priced models by early adopters. At the time, we noted that the gap was likely to narrow over time and a report last week from a separate research firm indicated that the margin had indeed fallen to two-to-one.

Localytics has now published a new report that provides a more complete look at the data over the past month, revealing how the iPhone 5c has been steadily gaining traction both in the U.S. and abroad, with the iPhone 5s-to-iPhone 5c ratio falling to 1.9 in the U.S. and 2.3 globally. Localytics’ numbers are cumulative since launch, indicating that the current sales ratios are even closer.

The iPhone 5s remains in very short supply, with carriers such as Verizon indicating that they could have sold even more units of the device had supplies been readily available. The iPhone 5c, in contrast, has seen good supplies throughout Apple’s distribution channels, allowing the company to meet demand. As a result, the ratios at which the devices are being seen are not exactly reflective of true demand, but it seems clear that demand is evening out a bit following the initial surge from early adopters focused on the iPhone 5s. As more mainstream customers look to upgrade when their current contracts run out, demand for the two lines may end up being in significantly closer balance.

iPhone Trade-In Program Officially Launching Today at UK Retail Stores

Posted on October 15, 2013 by sales

After officially launching the U.S. version of the program in late August, Apple has officially confirmed that it is launching its iPhone trade-in program today at its UK retail stores, reportsPocket-lint.

“iPhones hold great value. So, Apple Retail Stores in the UK are launching a new program to assist customers who wish to bring in their previous-generation iPhone for reuse or recycling,” an Apple spokesperson has said. “In addition to helping support the environment, customers will be able to receive a credit for their returned phone that they can use toward the purchase of a new iPhone.”

Under the program, users can receive a gift card in exchange for their older devices, although the gift card must immediately be used toward the purchase of a new iPhone.

Customers may also get quotes from Apple for a similar trade-in program online thatlaunched nearly two years ago, with the option of shipping a device for recycling available as well. In the United States, the online and in-store programs are run by different third-party companies, and the same may be true in the UK, meaning that consumers may want to check both programs to determine any differences in trade-in value. Separate trade-in services may also offer greater value, although Apple’s in-store program offers the convenience of an immediate no-hassle credit against the purchase of a new device.

More iPhone 5C, 5S news: http://www.obd2mobile.com/category/iphone-news/

Regulatory Agency Grants Apple Authorization Needed to Sell iPhone 5s and iPhone 5c in Brazil

Posted on October 11, 2013 by sales

Apple has been granted authorization by the Brazillian National Telecommunications Agency (Anatel) needed to sell the iPhone 5s and iPhone 5c in the country, reports ZDNet. The new devices have received approval to operate with 4G technology avaliable in Brazil on the 2600 MHz band, while previous models had been limited to the 700 MHz band level. The devices will be produced domestically at the Foxconn factories in São Paulo.

However, it is not known at this time when Apple’s new iPhones will launch in the country, as it is not included in the two new rounds of international iPhone 5s and iPhone 5c launches that Apple announced yesterday. Last year, the iPhone 5 was approved for Brazil in October only to be launched in the country on two months later on Friday, December 14, almost three months after the phone’s launch in the first wave of countries.

The news also comes as Apple won the right to legally use the “iPhone” name in Brazil last month, after a judge ruled in favor of the Cupertino company in an ongoing lawsuit with Brazillian company IGB Electronica, after a long legal battle that stretched for almost a year. A report in August also indicated that Apple’s first Brazillian retail store will open in December in Rio de Janeiro after recruiting prospective employees in November 2012.

Photos of Alleged iPhone 5C Logic Board Surface

Posted on September 9, 2013 by sales

With Apple set to introduce its iPhone 5S and iPhone 5C at next Tuesday’s media event, part leaks are continuing to appear revealing information about the devices. The latest part to appear is alleged to be the logic board for the iPhone 5C, completely assembled but unfortunately with shielding in place that keeps most of the chips and other components hidden.

One set of photos was shared by C Technology, showing front and rear views of the part as well as a shot of nearly a dozen of the parts laid out on a table.

A second set was posted (registration required) to Chinese microblogging site Sina Weibo (via Nowhereelse.fr), again showing the front and rear of the board.

Perhaps most interestingly, the features that can be seen on this iPhone 5C logic board reveal it to be extremely similar to the iPhone 5S logic board seen months ago in bare form and in a prototype device.

Leaked shells for the iPhone 5S and 5C have shown identical layouts for screw holes used to mount the respective logic boards, but today’s photos show that even the physical connectors and components on the board itself are laid out in the same positions and orientations, at least as far as can be discerned with the shielding in place.

The iPhone 5S is expected to carry more advanced hardware than the iPhone 5C, with the iPhone 5C having been said to essentially be an iPhone 5 wrapped in a new plastic shell. But if these images are indeed accurate, it appears that Apple has reworked those iPhone 5 components to fit onto a new basic logic board design that is shared between the two new iPhone models.

Multiple Colors iPhone 5C Surfaces

Posted on September 3, 2013 by sales

Following recent photos of Apple’s alleged iPhone 5C shown in its packaging, as well as the quick-start guide, SIM eject tool and other paperwork to be included in the packaging, several more photos and a video have surfaced showing similar devices and packages.

First, Chinese site iApps.im has shared two new photos, one showing a blue iPhone 5C partially unpackaged and a second showing yellow, blue and white iPhone 5C units in their packages.

The first video of an alleged fully assembled, powered on iPhone 5C has also surfaced on Chinese technology blog C Technology [Google Translate] (via Sim Only Radar). The 50-second video shows a red, plastic device running what appears to be Safari on iOS 7, with pinch-to-zoom capabilities as well as responsive scrolling. The shape and two-tone color of the phone are consistent with previous leaks, although the low-resolution video and lack of any views other than from the front make it difficult to assess whether it is indeed a legitimate iPhone 5C or another device wrapped in a colored bumper or shell.

Finally, C Technology has also posted a solo photo showing a green iPhone 5C in its packaging, in line with other photos from the past few days although without a sticker illustrating the iOS 7 home screen on a color-matched background.

Apple’s iPhone 5C and iPhone 5S are both expected to be revealed at a media event on September 10, with the two new devices expected to be released in the first wave of markets on September 20.

New Photos of Alleged iPhone 5C

Posted on September 2, 2013 by sales

New photos of Apple’s alleged low-cost iPhone 5C have surfaced this weekend, with one photo coming from website iApps.im showing many devices in a red plastic shell, with the other two photos coming from Chinese site Weibo depicting a phone diagram, instruction manuals, legal information and SIM card ejection tools. The three photos were noted by 9to5Mac.

The packaging in question appears to be consistent with an image that surfaced in July that first displayed the “iPhone 5C” name, with the paper included in the packaging also appearing to match the shape of the plastic shell. The shape of the device also pictured appears to match a photo last month of various iPhone 5C devices being tested at a Pegatron factory, a notable supplier to Apple.

As stated in our iPhone 5C roundup, the low-cost phone is expected to arrive with a plastic rear shell available in multiple colors such as yellow, blue, red, green, and white to be offered. The phone’s internals are expected to be similar to that of the iPhone 5, with the device expected to carry an A6 chip, 4-inch Retina display, 8-megapixel rear camera, and 1.2-megapixel front camera. The device is also estimated to be $400-$500 without a service contract based on analysis over the past few months.

Apple’s iPhone 5C and flagship iPhone 5S are both expected to be unveiled at a September 10th media event, and will likely launch in the first wave of markets on September 20th.

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