Apple Relaxes Water Damage Restrictions for iPhone Trade-Ins

Beginning this week, in-store iPhone trade-in value will no longer be affected by the phone’s Liquid Contact Indicators, reports 9to5Mac. According to Apple retail employees, iPhones that have activated Liquid Contact Indicators will be accepted for trade-in and the damage will not have a negative impact on trade-in value.

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Though tripped sensors will not impact value, Apple will continue to refuse devices that have been noticeably damaged by water. Only phones that have had their sensors activated by slight amounts of moisture or humidity can be traded in. In the past, Apple’s indicator tape has been proven to be triggered by humid conditions, which ultimately resulted in a lawsuit against the company.

This week’s changes to the program, however, will allow more customers to trade in their devices. However, the company isn’t going to start allowing seriously water-damaged phones for trade-in anytime soon. If there is evidence of liquid under the phone’s display or corrosion in the ports, the phone will still be ineligible for any trade-in value regardless of what the liquid contact indicator looks like.

When Apple’s trade-in program launched back in August, the company did not accept phones that had any kind of water damage. The new policy on Liquid Contact Indicators will apply both in the United States and the U.K., where the program launched in October.

Apple’s in-store Reuse and Recycling program provides users with a gift card that can be used towards the purchase of a new on-contract phone. Trade-in values are based on model, capacity, and other criteria such as physical condition.

Apple Reportedly Developing iPhones with Large Curved Screens for 2014

Apple is developing two next-generation iPhones with larger, curved glass screens set for release late next year, reports Bloomberg. The new iPhones will feature displays at 4.7 and 5.5 inches, with the report also claiming that Apple is working on enhanced touch sensors that incorporate pressure sensitivity for later iPhone models after next year.

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iPhone 5s vs. 5.7-inch Samsung Galaxy Note III (Source: phoneArena.com)

Two models planned for release in the second half of next year will feature larger displays with glass that curves downward at the edges, said the person, declining to be identified as the details aren’t public. Sensors that can distinguish heavy or light touches on the screen may be incorporated into subsequent models, the person said.

The new iPhones will be Apple’s largest at screens of 4.7 and 5.5 inches, the person said, approaching in size the 5.7-inch Galaxy Note 3 that Samsung Electronics Co. debuted in September. The South Korean maker last month released the curved display Galaxy Round, the latest phone in an array of sizes and price points that’s helped keep it ahead of Apple in global market share.

The new Apple handsets are still in development and plans haven’t been completed, the person said, adding that the company will probably release them in the third quarter of next year.

While Apple routinely develops prototype devices that are never released, rumors of an iPhone featuring a significantly larger screen have surfaced occasionally throughout the past couple of months. The Wall Street Journal reported in July and September that Apple had begun testing prototype iPhones with screens as large as six inches, and a report last month from NPD DisplaySearch speculated Apple may launch both a 4.7-inch and a 5.7-inch iPhone in 2014.

MacRumors released a printable papercraft version of a 5-inch iPhone back in February of this year after other rumors of a larger iPhone surfaced.

iPhone 5s and iPhone 5c Tempting Fewer Early Upgraders

Apple’s iPhone 5s and iPhone 5c were most popular with previous iPhone owners upgrading from older iPhones, according to new data gathered by Consumer Intelligence Research Partners.

Approximately 65 percent of total iPhone 5s/5c buyers in the United States previously owned an iPhone, compared to 55 percent of iPhone 5 purchasers a year ago. While 12 percent of consumers who purchased an iPhone 5 last year were upgrading from an iPhone 4s, just 6 percent of iPhone 5s/5c purchasers upgraded from an iPhone 5, with the rest of the former iPhone buyers coming from older models like the iPhone 4 and 4s or non-iPhone devices.

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The lack of interest from iPhone 5 owners is likely due to the fact that the iPhone 5s and the iPhone 5c are somewhat minor updates that have not resulted in a change in form factor. The iPhone 5c in particular uses the same components found in the iPhone 5, and it is possible that continued iPhone 5s shortages have discouraged some iPhone 5 owners from upgrading to the latest model.

Apple Asks Developers to Refrain From Using Gold iPhone 5s Images in Marketing Materials

For a number of years, Apple has asked that developers use only images of black iOS devices in their App Store marketing materials, although that restriction has never been firmly enforced. With the new look of iOS 7, Apple has been turning its promotional focus to white devices, and as noted by 9to5Mac earlier this month, the company removed language restricting developers to black devices, opening the door to additional color options.

On its App Store Marketing Guidelines page, Apple provides product images with blank display areas for all of the current iPhone, iPad, and iPod touch models to allow developers to paste their app screenshots into them for promotional purposes. The product colors included in Apple’s downloads are limited, however, with the iPhone 5s, iPad Air, and iPad mini available in silver and space gray options while the iPhone 5c is available in blue and white and the iPod touch is available in blue and space gray.

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Notably absent are files allowing developers to include their screenshots on gold iPhone 5s devices for marketing purposes, and Apple has now extended that restriction to custom photography and video, which already requires explicit approval from Apple. Apple has clarified which colors of devices may be used in custom photos and video with a new addition to the marketing guidelines:

Feature only the most current Apple products in the following finishes or colors: iPhone 5s in silver or space gray, iPhone 5c in white or blue, iPad Air in silver or space gray, and iPad mini in silver or space gray.

Just yesterday, a survey revealed that the blue and white iPhone 5c models have proven most popular with U.S. customers, and Apple’s guidance on using those colors for developer marketing parallels consumer preference.

The iPhone 5s is a somewhat different story, with that survey showing the gold models with the lowest share among the three color options, but gold models have also been in the shortest supply. Those shortages have almost certainly skewed the buying patterns as customers wanting a gold iPhone have in many cases been forced to either turn to another color or hold off on their purchases until they can find a gold unit for purchase.

Apple has been heavily promoting the gold iPhone 5s in its television and print advertising for the iPhone 5s, and thus it appears that Apple prefers to keep focus on the distinctive color to itself. Within hours of the iPhone 5s launch as it became clear that customer demand for gold models was higher than expected, Apple was reportedly already moving to boost production of those models. Supplies do, however, remain very tight in Apple’s retail stores and other locations.

Apple Says Manufacturing Defect is Responsible for Battery Issues in Some iPhone 5s Devices

manufacturing defect has affected a small number of Apple’s iPhone 5s devices causing shortened battery life and longer charging times, according to an Apple representative who spoke to The New York Times. The iPhone 5s, which was introduced in September, is rated for up to 10 hours of battery life on 3G and 250 hours of standby time.

“We recently discovered a manufacturing issue affecting a very limited number of iPhone 5S devices that could cause the battery to take longer to charge or result in reduced battery life,” said Teresa Brewer, an Apple spokeswoman. “We are reaching out to customers with affected phones and will provide them with a replacement phone.”

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Apple has not specified how many iPhones are affected by the issue, but according toThe New York Times, Apple’s statement suggests that only a few thousand users may be experiencing battery life issues out of several million. After the launch of the iPhone 5s and the iPhone 5c, Apple reported that it had sold a total of nine million devices, but did not break the sales number down further.

While Apple did not give specific details on the manufacturing issue or how it plans to contact affected users, the company will replace defective iPhone 5s units with functional devices.

Testing Finds Inaccurate Touch Sensing on iPhone 5s/5c, But Neglects Perspective Compensation

New touch screen testing conducted by Finnish technology company OptoFidelity has suggested [PDF] the touch displays of Apple’s iPhone 5s and iPhone 5c are less accurate than the display of the Samsung Galaxy S3, but the testing has failed to take into account that Apple has designed its iPhones to compensate for different usage angles.

Using its proprietary OptoFidelity Touch Panel Performance Tester, which compares the coordinates of touches by a robot with an artificial finger to coordinates from a touch device, the company measured the accuracy of both the iPhone 5s, the iPhone 5c, and the Galaxy S3. The video below demonstrates how the testing was carried out.

 

The test assigned a PASS/FAIL score when the actual touch position registered greater than ±1 mm off from the reported coordinates from the artificial finger, marking passes with green dots and fails with red dots. According to the test, both of Apple’s iPhones demonstrated “extremely bad” performance near the edges and the top of the screen.

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OptoFidelity suggests that this impacts both top and edge screen functionality, making it more difficult to perform tasks like accessing the Q and P keys on the virtual keyboard as they are located towards the edges of the display, but machine testing does not replicate real world usage, where the phone is held at and viewed from various angles.

iOS is designed to compensate for the angle that it expects a phone to be held at, which suggests that some of the discrepancies between screen accuracy between the iPhone 5s/5c and the Galaxy S3 may be intentional on Apple’s part, in order to provide a better experience for users that are not holding their phones in static positions.

In addition to testing touch screen accuracy, OptoFidelity also took a look at touch screen latency, which was previously examined by Agawi. As with those initial tests that showed the iPhone 5 to be far more accurate than its Android counterparts, OptoFidelity had similar results with the iPhone 5s and the iPhone 5c.

Testing functionality such as web browsing opening time and camera application opening time revealed that the iPhones were more responsive than the Galaxy S3, with the iPhone 5s registering slightly faster response times.

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Apple Shutting Down Apple Online Stores Around the World to Prepare for iPhone 5s/5c Launch in 35 Additional Countries

As expected, Apple has begun taking Apple Online Stores around the world offline as it prepares for its second wave of iPhone 5c and iPhone 5s launches on October 25. Firstannounced in early October, this second launch will bring Apple’s newest iPhones to 35 additional countries, including India, Mexico, and Russia.

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As noted by 9to5Mac, consumers around the world are lining up at Apple Stores hoping to purchase a new iPhone. The launch will kick off in New Zealand first, where it is just after 10:30 AM on October 25.

Countries receiving the iPhones today include Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, French West Indies, Greece, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Macau, Malta, Netherlands, New Zealand, Norway, Poland, Portugal, Reunion Island, Romania, Russia, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, Taiwan and Thailand.

On November 1, the rollout will be extended to the following countries: Albania, Armenia, Bahrain, Colombia, El Salvador, Guam, Guatemala, India, Macedonia, Malaysia, Mexico, Moldova, Montenegro, Saudi Arabia, Turkey and United Arab Emirates.

Following Apple’s third launch on November 1, the iPhone 5s and the iPhone 5c will be available in more than 60 countries, bringing Apple closer to its stated target of availability in 100 countries before the end of the year.

Supplies of the iPhone 5s remain constrained, with shipping times in the United States and a number of other first wave launch countries still at two to three weeks. Supplies of the iPhone 5c, however, remain plentiful, with estimated shipping times of 24 hours.

Sales Gap Between iPhone 5s and 5c Narrowing Over Time

Following the initial launch weekend for the iPhone 5s and iPhone 5c last month, analytics firm Localytics reported that it was seeing about 3.5 times as many iPhone 5s units showing up as iPhone 5c units, highlighting a strong preference for the higher-priced models by early adopters. At the time, we noted that the gap was likely to narrow over time and a report last week from a separate research firm indicated that the margin had indeed fallen to two-to-one.

Localytics has now published a new report that provides a more complete look at the data over the past month, revealing how the iPhone 5c has been steadily gaining traction both in the U.S. and abroad, with the iPhone 5s-to-iPhone 5c ratio falling to 1.9 in the U.S. and 2.3 globally. Localytics’ numbers are cumulative since launch, indicating that the current sales ratios are even closer.

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The iPhone 5s remains in very short supply, with carriers such as Verizon indicating that they could have sold even more units of the device had supplies been readily available. The iPhone 5c, in contrast, has seen good supplies throughout Apple’s distribution channels, allowing the company to meet demand. As a result, the ratios at which the devices are being seen are not exactly reflective of true demand, but it seems clear that demand is evening out a bit following the initial surge from early adopters focused on the iPhone 5s. As more mainstream customers look to upgrade when their current contracts run out, demand for the two lines may end up being in significantly closer balance.

Apple Increasing iPhone 5s Production by 75%, Cutting iPhone 5c Orders by 35%

Apple is cutting iPhone 5c orders from its suppliers by 35 percent according to analysts at NPD DisplaySearch (via AllThingsD), echoing prior reports from The Wall Street Journaland Reuters.

However, the new report goes further, claiming that iPhone 5s production has been boosted by 75 percent. This would seem to be promising news for Apple because increased sales of the 5s would lift its average revenue per iPhone sold.

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While the fate of the iPhone 5c is still to be determined, the iPhone 5s is doing quite well, indicating that Apple still has a strong hardcore base for its premium devices. It is worth mentioning that iPhone 5 production is scheduled to end Q3 2013; iPhone 4s’s end of life is still to be determined, as it still receives orders of 1 to 2 million units per month and only recently started selling in Indonesia.

The iPhone 5s has been in somewhat short supply with shipping lead times of 2-3 weeksfrom the Apple Online Store.

Apple recently began a new print ad campaign for the iPhone 5s, the first advertisements we’ve seen for that device after several weeks of a sustained and prominent television campaign for the iPhone 5c.

Apple CEO Tim Cook warned earlier this year about looking at any particular rumor out of the company’s supply chain because, even if one is accurate, they do not paint a full picture of Apple’s operations.